Presentation Template

For this project, the client (company name replaced with ‘ipsum’) needed to develop a PowerPoint Template that was clean, sophisticated, and mature. I recall “Swiss” being thrown around in the original brief. It also needed to be functional for the average user to easily edit. The company itself had not settled on their branding and this exercise was intended to help them in that journey.

The product is a digital platform to help people understand the complexity of healthcare by making it more precise, and personal. They aim to improve mental health and wellness with engaging, science-backed tools that build essential skills for life, and provide a community for people to engage with others.

I was the Senior Designer tasked with creating this template and worked closely with their new Creative Director. We wanted to create a design that was simple and calming to help make the information easily digestible.

Google Ad designs shown at the end of this page.

Our approach to the theme was minimalistic and content centered. The colors are toned and inviting, used to help direct the eye without overpowering the information. Image styles are focused on people and realness.

To provide the sophisticated and mature feel, we utilized a wider margin and solid blocks of color. Content is placed on a grid to build the solid structure and flow of information. We achieve a level of calmness and sophistication with the focus being on grids and text hierarchy, rather than crowding the layouts with unnecessary graphical elements.

We ensured the layouts were built in the ‘back-end’ or ‘Master’ of PowerPoint for consistency across all company users. We developed many color variations of the layouts. We also created them so that the average user can easily change the color block on the ‘front-end’ without accidentally moving it and worrying about misalignments/inconsistencies.

The deck overall was a success and helped the company during their branding transition. While this did not become the ultimate branding, it acted as a bridge between the old and the new, and assisted in easing the company into a more modern and simplified branding.

 This particular project did not request an ad campaign, but if they did… here’s how that could’ve looked.