Interactive Presentation

This project was for a financial advisory and asset management firm that engages in investment banking, asset management and other financial services, primarily with institutional clients. This was one of our recurring clients, but the firm was looking to create a presentation template that expanded their brand in a novel way. They wanted the brand to feel more modern and exciting but maintain the professionalism of one of the world's largest independent investment banks, with principal executive offices in New York City, Paris and London.

The client also wanted to explore the interactive possibilities of PowerPoint that would translate to the sales enablement platform they were using. They wanted to create a deck that “didn’t feel like a PowerPoint,” a common request.

Google Ad designs shown at the end of this page.

Yes, animation was done in PowerPoint and rendered out as an MP4 for this folio. The PowerPoint animates automatically but transitions slides ‘on-click’.

To expand on the branding, we explored the companies color palette by implementing a gradient with their blues and greens. This contrasted well with the dark blue color that was originally the dominant color of the brand. The contrast brings a new energy that elevates the brand to a modern style. To maintain the professionalism of the firm, we focused on a strong san-serif font, text hierarchy, and a grid system.

To create the interactivity for the presentation, we applied a side-bar navigation with a ‘hamburger’ button that triggered the slide-in menu. This menu links to the divider slide of each section. The logo in the navigation links back to the agenda so you can navigate to any page from any slide.

This particular project did not request an ad campaign, but if they did… here’s how that could’ve looked.